Make the brief operational
Translate ambition into defined scope, owners, dependencies, decision points, and delivery standards.
About & approach
Creative work runs better with a clear operator.
Diana combines meticulous planning, creative problem-solving, and direct communication to move multidisciplinary teams from concept through final delivery.
Diana Yeung
Senior project leadership without losing the human thread.
Based in Houston and rooted in New York, Diana has managed campaigns spanning TV, digital, social, web, print, events, and out-of-home for brands and organizations including American Express, Verizon, Las Vegas, Subway, CDC, and more.
Her role is both strategic and practical: establish the plan, build a workable operating rhythm, keep decisions visible, protect teams from preventable churn, and make sure the work arrives on time, on brand, and on budget.
Beyond the Resume
- Forever identity
- New Yorker
- Favorite plans
- Pop-up events
- Lifetime commitment
- Gymnastics mom
- Language goals
- Spanish + Mandarin
- Favorite challenge
- Trying new recipes
- Most likely to
- Try a new workout class
- Sun sign
- Aries, obviously
Working principles
Decisive, visible, accountable
Keep the room aligned
Build useful communication rhythms so creative, strategy, account, production, legal, media, and clients can act with confidence.
Protect the finish
Surface risk early, hold quality through every version, and keep locked dates, budgets, and specifications visible.