Verizon OOH
Project 01
Project Overview
To support Verizon’s role as the official network sponsor of Super Bowl LIX, I led project delivery for large-format OOH placements at Canal Place and Benson Tower in New Orleans. The campaign brought Verizon’s sponsorship and 5G technology to life through playful, layered imagery featuring fans, players, technology and entertainment, positioning the brand at the center of the Super Bowl experience.
The work required multiple creative routes, copy hierarchies and stock-image combinations, along with close coordination across client, account, creative and production teams. I managed resourcing, timelines, stakeholder reviews, technical feasibility, retouching and final mechanical delivery, adapting the creative to each placement’s scale, positioning and day-to-night visibility.
Value Added
- Served as the central project lead across client, account, creative and production teams, translating feedback, technical considerations and changing asks into clear priorities, owners and next steps.
- Directed resource planning across four creative pairs and two designers during concept development, then right-sized the team for refinement and final delivery to protect bandwidth and maintain momentum.
- Built and managed the integrated timeline from concepting through retouching and mechanical delivery, proactively resolving risks related to approvals, stock selection, production requirements and site conditions.
- Partnered closely with creative and production to guide design exploration, client education, retouching, quality control and final output for two distinct large-format placements.
Results
- Delivered production-ready OOH creative for two prominent New Orleans placements within a compressed Super Bowl launch window.
- Narrowed extensive creative exploration into one cohesive system optimized for unique tower formats, viewing distances and day-to-night visibility.
- Supported Verizon’s Super Bowl LIX sponsorship with bold, on-brand creative connecting its network technology to the fan experience.
Project 02
Project Overview
To bring Verizon’s national “Best Network = Better Deal” platform to life, I led project delivery for a multi-market OOH campaign spanning permanent digital and print placements across New York, Atlanta, Los Angeles and additional regional markets. The campaign paired bold, unexpected visuals with the retail-focused “Bring in your bill” CTA, connecting Verizon’s network leadership message to a clear customer action.
The work required extensive versioning across locations, formats and production specifications. I managed the integrated workflow across client, account, creative, production and media teams from brief alignment and design exploration through stakeholder approvals, mechanical delivery and launch while navigating evolving priorities, compressed timelines and market-specific requirements.
Value Added
- Served as the central project lead across client, account, creative, production and media teams, translating feedback and changing priorities into clear owners, decisions and next steps.
- Built and managed the integrated timeline across multiple markets, formats and approval stages, proactively identifying dependencies and resolving risks before they affected delivery.
- Prioritized creative workflows and team bandwidth across concurrent design explorations, localized adaptations and high-volume versioning requirements.
- Partnered closely with production and media to oversee specifications, mechanical files, quality control and final delivery across permanent digital and print OOH placements.
Results
- Delivered a cohesive national OOH system across multiple high-visibility markets, permanent placements and media formats.
- Maintained visual consistency, technical accuracy and message clarity throughout extensive location-specific versioning.
- Translated Verizon’s national network proposition into locally relevant executions with a clear retail-focused call to action.
