Project Overview
To support the launch of the Samsung Galaxy S25, I led end-to-end delivery of an integrated Verizon campaign spanning :30 and :15 TVC and 30+ social assets across TikTok, Meta, Snapchat and Reddit. The campaign promoted Verizon’s trade-in offer, highlighting that customers could trade in any phone—in any condition—and upgrade to the latest Galaxy device.
The creative brought the offer to life through a humorous airport scenario in which outdated phones create travel delays until the hero seamlessly checks in using her AI-powered Galaxy S25. The concept connected the product’s innovation with the campaign’s central message: Verizon makes upgrading simple.
Value Added
- Owned the integrated workflow from brief through launch, managing concepting, production, stakeholder reviews, versioning and final asset delivery across TVC and social.
- Coordinated account, strategy, creative, production and Verizon stakeholders across multiple leadership levels, translating real-time feedback into clear priorities and actionable next steps.
- Led resource planning during concepting, staffing up to two creative pairs and one designer while balancing team bandwidth, shifting priorities and compressed deadlines.
- Protected launch readiness across 30+ social assets by reviewing platform specifications, aspect ratios, copy, brand requirements and final files for TikTok, Meta, Snapchat and Reddit.
Results
- Delivered :30 and :15 TVC alongside 30+ platform-specific social assets within a compressed 3–4-week launch window.
- Kept the campaign progressing through multiple layers of Verizon leadership review while incorporating rapid feedback and maintaining the delivery schedule.
- Supported one of Verizon’s largest Q1 campaign moments and the year’s first flagship-device launch with a cohesive, platform-ready creative system.
