Project Overview
To support the launch of Subway’s $6.99 Meal of the Day, I led end-to-end delivery of a bilingual TV campaign for the General and Hispanic markets. The English-language work featured Amy Poehler’s recognizable voice and humor, while both versions balanced premium food storytelling with a clear value message.
Built around the idea “freshness in the details,” the creative placed ingredients at the center through intimate preparation shots, artful lighting, dynamic camera movement and playful scripting. The hero spot, “Coworkers,” moved from craveable food imagery into a relatable workplace moment, positioning the offer as a satisfying and price-conscious lunch choice.
In parallel, I managed a team of 10 creatives through multiple rounds of exploration for Subway’s Q1 visual refresh. The team developed the “Find Your Fresh” direction and introduced expressive typography and graphic elements that brought movement, energy and a more modern feel to the campaign.
Creative Approach
- Dynamic preparation shots featuring slicing, layering and drizzling
- Cinematography designed to emphasize texture, color and freshness
- High-energy edits and camera movement aligned with the updated brand direction
- Playful scripts balancing food appeal, value and relatability
Value Added
- Led production of the English and Spanish spots from creative development through shoot planning, post-production, legal approval and final delivery.
- Built and managed the bilingual production timeline, coordinating translations, voice-over sessions, stakeholder reviews and market-specific requirements.
- Directed resourcing across a team of 10 creatives and secured external storyboard support to maintain momentum during a compressed concepting and production schedule.
- Served as the central liaison across client, account, strategy, creative, legal and production teams, ensuring the director, food stylist and cinematographer consistently worked from approved, up-to-date creative.
Results
- Delivered English and Spanish TV spots supporting the launch of Subway’s $6.99 Meal of the Day.
- Integrated Subway’s refreshed visual identity across the campaign while maintaining consistency in messaging, food presentation and brand voice.
- Kept a complex bilingual production moving through multiple creative rounds, translations, legal reviews and production dependencies.
- Created a cohesive campaign system that balanced premium food imagery with a clear and accessible value proposition.
