To elevate the perception of freshness at Subway, we developed a TV commercial campaign for the launch of the $6.99 Meal of the Day in the General and Hispanic Market. The English version features our celebrity VO of Amy Poehler narrating with her recognizable voice and wittiness. We have a food forward version and a version that focuses on the dialogue a bit more.  The creative approach was centered around “freshness in the details”, where ingredients take center stage—not just in appearance, but in energy, motion, and texture.

The creative emphasized:

• Intimate and dynamic prep shots (slicing, layering, drizzling)
  
• Artful cinematography and lighting to capture sheen, texture, and color
  
• High-energy edits and camera movement to reflect the bold and modern direction of the brand
  
• A playful, relatable script that reinforces value and attitude
  

The hero spot, titled “Coworkers,” opens with a premium food moment, transitions into crave-inducing prep visuals, and ends with humor, relatability, and the empowering tone of a smart, price-savvy lunch decision.

Parallel: Managed 10 creatives in a design sprint to explore Subways new vis-id which is displayed in this Q1 Window 1 TV Commercial. After 4-5 intense rounds aligned on “Find Your Fresh” because Subway has the perfect feel good food for you, empowering consumers is about empowering people to find and embrace what’s fresh to them. Subway’s new font in their TVC demonstrates a brush like stroke that shows playfulness with fresh design elements of arrows, stars, circles The brush stroke-style font and dynamic design elements reflect freshness and a handcrafted, real-food feel — perfectly aligned with Subway’s core value of quality ingredients made to order. These strokes add movement and energy, guiding the eye while creating a bold, attention-grabbing visual reinforcing Subway’s identity as a modern, fresh, and playful brand.

Value Added

• Oversaw end-to-end production of English and Spanish spots, from creative development through multiple rounds of concept, alignment to shoot logistics, post-production, and delivery
• Due to tight timing – outsourced a storyboard artist to develop unique storyboards to captivate each frame of this spot – to allow clients to feel at ease for the first commercial of the Quarter 
• Built and tracked a dual-language production timeline, accounting for VO sessions, translations, and legal clearance
• Ensured production team are equipped with the latest creative to work with director, food stylist, and DP
• Worked cross-functionally with legal, strategy, creative, and account teams to ensure concept, script, and visuals aligned with Subway brand voice
  

 Results

• Positioned Subway’s $6.99 Meal of the Day offer as both value-driven and premium-feeling
  
• Successfully redefined “fresh” for the brand through visual storytelling
  
• Strengthened bilingual messaging consistency, allowing broader market penetration
  
• Created craveable, scroll-stopping food visuals that aligned with new brand direction
  
• Elevated Subway’s brand perception around ingredient quality and meal-time satisfaction