Project Overview
As the official network sponsor powering Super Bowl LIX, Verizon secured premier OOH real estate at Canal Place and Benson Tower in New Orleans. The campaign goal: visually and playfully communicate Verizon’s integral role in bringing the Super Bowl to life—from funding to powering the stadium with its signature 5G. The creative concept featured the Super Bowl LIX logo layered with dynamic imagery—fans, players, tech, and entertainment—“stacked” on top, showing how Verizon sits at the heart of it all. A number of copy hierarchies and tone variations were explored, with a strong focus on clarity, brand voice, and visual balance.
Value Added
- Resourced and managed a team of 4 creative pairs and 2 designers for concept development; downscaled to a focused core team to push through to final
- Managed a rigorous timeline to hit production milestones—navigating client feedback, creative refinements, and retouching
- Oversaw design explorations across:
• Composition styles
• Stock photography testing (lighting, action, angles)
• Copy tone and messaging hierarchy - Led conversations around material constraints and environmental factors like day/night visibility and tower positioning
- Educated clients on technical complexity and effort around testing multiple stock images, including discussions on AI-enhanced visuals for believability and impact
- Partnered with production to plan for retouching and output of large-format deliverables
- Collaborated with the account team to clearly define asks and deliverable timing from the client to avoid downstream delays
- Maintained meticulous note-taking and team communications to ensure client alignment and creative integrity
Results
- Delivered striking billboard creative set to capture foot and vehicle traffic in New Orleans’ highest visibility locations during peak Super Bowl season
- Positioned Verizon’s sponsorship and tech integration as essential and omnipresent in the Super Bowl LIX experience
- Created an ownable, on-brand, and playful visual narrative aligned with Verizon’s modern tone and leadership in innovation
Deliverable(s)
Client
Timeline
Project Overview
This Verizon OOH campaign centers around the national anchor idea “Best Network = Better Deal,” showcasing Verizon’s superior value proposition across key markets. The call-to-action, “Bring in your bill,” serves as a bold and tangible payoff designed to drive retail traffic. Creative execution focuses on provocative and unexpected visuals to break through high-traffic environments. The campaign includes permanent placements (digital and print) in major hubs like NYC (Penn Station, Bryant Park, LIE, Holland & Lincoln Tunnels), Atlanta, and LA, with local extensions in multiple well known cities to reinforce regional relevance.
Value Added
- Oversaw a tight and evolving timeline across multiple markets and formats.
- Managed various design explorations with creative teams on layout options for clients to ensure visuals and headlines/subheads are eye-catching.
- Coordinated between creative, production, and media teams to ensure consistency and quality.
- Managed a high volume of detailed creative and versioning changes under deadline pressure.
- Ensured timely delivery, compliance, and flawless execution across all OOH placements.
Results
- Increased in-store traffic and bill comparison visits due to the strong retail CTA.
- Elevated brand visibility and dominance in high-traffic places.
- Reinforced Verizon’s network superiority message on a national and local level.
- Delivered a cohesive, attention-grabbing campaign that connected brand awareness with direct retail action.
