Project Overview
To support the national rollout of Subway’s $6.99 Meal Deal, we developed a suite of high-performing digital banners optimized across a wide range of consumer platforms. Each platform required unique creative direction, copywriting, and calls-to-action tailored to that user journey and behavior.
The campaign required:
- Designing for multiple aspect ratios and sizes
- Platform-native visuals that integrated seamlessly into each digital environment
- A/B copy testing across channels to align tone and intent with consumer expectations
- Timely coordination with media partners and internal Subway teams for trafficking and asset approvals
Value Added
- Managed creative workflows across multiple banner sizes and audience segments
- Facilitated standups to track banner production, versioning, and copy review
- Ensured all platform-specific creative specs and deadlines were met
- Collaborated closely with design and copy teams to streamline variation delivery across CTAs and messaging
Results
- Delivered 100% of banner variations on-time across all partner platforms
- Increased visibility and conversion across targeted digital channels
- Strengthened Subway’s offer positioning through consistent brand storytelling, tailored to user behavior by platform
- Established a streamlined workflow for future offer-based digital campaigns at scale
Deliverable(s)
Client
Timeline
Project Overview
To celebrate a brand collaboration between Subway and Doritos, our team was tasked with designing a limited-edition co-branded packaging that honors the identity of both powerhouse brands while remaining highly functional and production-ready. The project required 2–3 creative rounds exploring visual design systems that would:
- Integrate Doritos’ bold, edgy aesthetic with Subway’s clean, fresh branding.
- Maintain clear on-shelf distinction and recognizability for both brands.
- Ensure the structural functionality of the box, especially the ventilation holes critical to maintaining product freshness and usability.
- Be mechanically viable for mass production and merchandising (mech-ready).
Value Added
- Managed creative timelines and stakeholder feedback across two major CPG brands.
- Facilitated creative rounds by clearly aligning design exploration goals with both Subway and Doritos brand guidelines.
- Flagged and tracked technical considerations including hole placement and die line viability, partnering closely with packaging engineers.
- Created approval workflows to ensure all parties (creative, brand, production, legal) could review and sign off efficiently.
- Coordinated the handoff of mech-ready assets to print vendors, ensuring specs were followed precisely.
Results
- Delivered a visually compelling, functional packaging design that passed internal Subway and Doritos approval.
- Maintained brand integrity while creating a packaging experience fans could instantly recognize.
