Subway

Project Overview

To support the national rollout of Subway’s $6.99 Meal Deal, we developed a suite of high-performing digital banners optimized across a wide range of consumer platforms. Each platform required unique creative direction, copywriting, and calls-to-action tailored to that user journey and behavior.

The campaign required:

• Designing for multiple aspect ratios and sizes
  
• Platform-native visuals that integrated seamlessly into each digital environment
  
• A/B copy testing across channels to align tone and intent with consumer expectations
  
• Timely coordination with media partners and internal Subway teams for trafficking and asset approvals
  

Value Added

• Managed creative workflows across multiple banner sizes and audience segments
  
• Facilitated standups to track banner production, versioning, and copy review
  
• Ensured all platform-specific creative specs and deadlines were met
  
• Collaborated closely with design and copy teams to streamline variation delivery across CTAs and messaging
  

Results

• Delivered 100% of banner variations on-time across all partner platforms
  
• Increased visibility and conversion across targeted digital channels
  
• Strengthened Subway’s offer positioning through consistent brand storytelling, tailored to user behavior by platform
  
• Established a streamlined workflow for future offer-based digital campaigns at scale

Project Overview

To celebrate a brand collaboration between Subway and Doritos, our team was tasked with designing a limited-edition co-branded packaging that honors the identity of both powerhouse brands while remaining highly functional and production-ready. The project required 2–3 creative rounds exploring visual design systems that would:

• Integrate Doritos’ bold, edgy aesthetic with Subway’s clean, fresh branding.
  
• Maintain clear on-shelf distinction and recognizability for both brands.
  
• Ensure the structural functionality of the box, especially the ventilation holes critical to maintaining product freshness and usability.
  
• Be mechanically viable for mass production and merchandising (mech-ready).
  

Value Added

• Managed creative timelines and stakeholder feedback across two major CPG brands.
  
• Facilitated creative rounds by clearly aligning design exploration goals with both Subway and Doritos brand guidelines.
  
• Flagged and tracked technical considerations including hole placement and die line viability, partnering closely with packaging engineers.
  
• Created approval workflows to ensure all parties (creative, brand, production, legal) could review and sign off efficiently.
  
• Coordinated the handoff of mech-ready assets to print vendors, ensuring specs were followed precisely.

Results

• Delivered a visually compelling, functional packaging design that passed internal Subway and Doritos approval.
• Maintained brand integrity while creating a packaging experience fans could instantly recognize.