PLAN. EXECUTE. IMPACT.

Hi, I’m Diana Yeung. I’m a Senior Project Manager & Producer based in NYC.
I specialize in campaign management, event production, stakeholder engagement, and budget oversight.

WORK

Subway

Digital Banners, Packaging

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Campaign Management

01

Orchestrating every phase—from kickoff workshops to launch events—to ensure your objectives are met, on time and on budget.

Event Production

02

Live, hybrid, and virtual experiences tailored to your brand: product launches, VIP dinners, trade shows, and more.

Stakeholder Engagement

03

Proactive coordination with clients, vendors, and internal teams to keep everyone aligned, informed, and empowered.

MY
Process

.

01

Campaign Planning & Brief Development

Collaborating with account leads, creative teams, strategists, producers, media planners, and sometimes directly with the client to define objectives, timelines, budgets, target audiences, and key deliverables. A clear and comprehensive campaign brief ensures all stakeholders are aligned from the start and reduces scope creep, rework, and confusion down the line.

02

Timeline Development & Resource Planning

Creating a detailed project timeline with key milestones for concepting, production, approvals, and delivery. This includes effective resourcing with the right people to avoid burnout, ensures smooth handoffs, and maximizes output quality while keeping the project on schedule and within budget.

03

Creative Development & Cross-Channel Alignment

Ensuring that creative development runs smoothly across all workstreams  from concepting scripts to storyboards, OOH mockups, and social activations. Leading hot sheets, check-ins, Tracking approvals, coordinating internal and client reviews, and keeping all departments aligned from initiation to completion.

04

Production & Delivery Oversight

Overseeing the production process to ensure on-time, on-brand, and on-budget delivery. This step is critical because the margin for error in production is slim, especially when deadlines and media buys are locked. This includes checking for final creative alignment, aspect ratios, format specs, versioning, and legal disclaimers are correctly placed.

With years of experience managing campaigns for brands like American Express, Verizon, Vegas, Subway, CDC, and more. Blending meticulous planning with creative problem-solving from initial concept through final delivery, every project benefits from clear communication, budget oversight, and smooth execution.

feedback
“Working with Diana was a game-changer for our small but mighty video production team. She brought exceptional organizational and project management skills, ensuring every aspect of our projects was well-thought-out. Her clear communication and ability to manage internal and external deadlines kept our team on track and well resourced, allowing us to deliver high-quality work consistently. Diana’s passion for creative projects, ability to juggle a multitude of projects, and innovative problem-solving made such an impact on every video project that we worked on together.”
Carina Teoh
Video Producer, Videographer, Photographer
“Working alongside Diana is a breath of fresh air. She’s collaborative, organized, strategic, a quick thinker, and most importantly a supportive and energizing team member. Diana was instrumental in pushing our America’s Poison Center, NBCRNA, and AGA video projects forward by strategically thinking through, implementing and updating detailed timelines, monitoring budgets, and pivoting to meet client needs. Without Diana our JPA team would not have been able to support and maintain happy clients!”
Melanie Harper
Senior Account Executive, Marketing Specialist
“I've had the pleasure of working with many project managers throughout my career, and Diana stands out as one of the best. Her efficiency and dedication are unmatched. She doesn't just take on projects—she immerses herself in them, working to understand every specific ask and flagging potential issues long before they arise. As a liaison between the creative and account teams, she is exceptional, ensuring everyone is aligned on goals and next steps. Diana never just passes along assignments; she asks thoughtful questions to clarify and streamline the process. Her ability to manage resources is nothing short of miraculous, and frankly, we would be lost without her! Any team would be incredibly lucky to have Diana managing their projects.”
Bridget Noone
Editorial Director
“I had the pleasure of working with Diana at JPA Health and one of the best PMs I've ever worked with. Before she came, we had an okay process, did things get done? Sure but there were some headaches, stress points and a lot of really close burnouts with the team. From day one she came in and instilled a process that alleviated a lot of issues, making a smooth process to successful projects. Finding someone like Diana who is stern about process but has a backbone to back it up is extremely rare to find. Yah, she's tough, but that's what we all need in a great project manager. But she's also fair, making sure that all around we're all aligned with next steps are. PMs are a dime a dozen but Diana is a rare find. Whoever lands her will be extremely lucky to have her.”
Marc Cruz
Creative Director
“Diana is a remarkable project manager. I’ve had the good fortune to work with her across several projects over the past year. Diana is organized, detail-oriented, and two steps ahead — all while creating an environment that is genuinely fun for the team. She is a true partner across departments and builds strong, trusting relationships with her colleagues. Diana is a great talent and any team would be very lucky to have her!”
Courtney Ridenhour
Account Director
“Diana is an extremely well rounded, amazingly talented project manager. She has all the hard skills you would want in an elite PM: organized, focused, attentive, a leader, and driver of process. Beyond being killer at her job she is also a compassionate, real, and kind human. I’d hire her a thousand times over. Diana is an extremely well rounded, amazingly talented project manager. She has all the hard skills you would want in an elite PM: organized, focused, attentive, a leader, and driver of process. Beyond being killer at her job she is also a compassionate, real, and kind human. I’d hire her a thousand times over.”
Lauren Aiello
Director of Project Management, Resource Manager, Creative Operations Lead
“Diana is an absolute dynamo Project Manager. She is forward-thinking, thoughtful but swift, and extremely intelligent. Diana positively redesigned ways of working for my account and has the drive and initiative to try new things without hesitation. She is extremely adept at upward management and communicating needs with her supervisors. She follows trends and is always at the forefront of what is happening in whatever project she is working on. Diana is universally loved by her peers for her energetic personality and her strengths as a Project Manager. She would make an asset to any team as a leader.”
Leslie Stella
Director, Project Management
“I had the pleasure of working with Diana during our time at JPMorgan Chase in the Financial Control department. Our team focused primarily on the Americas Cash Equities business and ensuring the proper accounting treatment of front office trading activity before it ultimately reached the company's financial statements. Diana was always a great contributor and team player, willing to work hard and put in the hours to get the job done. Always very knowledgeable regarding her role as well as the bigger picture of the overall business, Diana loved to volunteer to help onboard and train new team members in order to set them up for success. Her work ethic and character traits make her an invaluable asset to any team she is a part of.”
Michael Wolf, Jr., CPA, MBA
Financial Controller
“Diana is a top-notch Project Manager. Along with keeping her project teams motivated and her end deliverables top of mind, she has a sharp eye for efficiency plays. For example, she saw an opportunity to automate a very manual (and error-prone) process with an adjustment to existing reporting. She brought it up to her manager and within a few weeks she was working directly with the central team to QA and implement that reporting adjustment, which is now a standard across the full PM team. I am lucky to work with Diana and hope to do so for a long time to come!”
Amanda Kelly
Agency Operations Leader
“Diana is a skilled Project Manager who excels at ensuring that projects stay on track and deadlines are met. She is very organized and demonstrates a firm understanding of agency process. Diana is particularly knowledgeable on the ins and outs of navigating the agency’s job digital routing system, Wrike. Additionally, she never lets the pressure of the job get to her. Diana’s optimistic personality and good sense of humor make her a great colleague to work with.”
Kenneth Che
Creative Director
“Diana!! What a gem. I really respect and admire how masterful you are at communication. I leave every conversation with you knowing we are 100% on the same page exactly because you ensure every conversation ends that way. You are truly the embodiment of kicking ass. My favorite thing about you is the way you chase after the team when they owe us stuff and my least favorite thing about you is the way you chase after me when I owe you stuff. Thank you so much for being so great at holding the many pieces of this hot air balloon together. It’s evident you work a lot and you work hard and we’re all the better for it.”
Stephen Autar
Account Supervisor
“Dianaaa the shining star we need in our lives. Queen of getting things done, make us all giggle, and providing endless fun facts when you send out hot sheets, and encouraging the team every day. Also throwing in a casual slay IRL to keep us on our toes. Team Amex is lucky to have you!”
Erica Giordano
Executive Group Account Director
“Diana!! You are a dynamo and we appreciate you so so much, you wrangle like no one’s business and keep the train rolling. Also you are the best solo cheer squad and high energy hype person a creative team can ask for. Truly.”
Nick Hammack
Creative Director
“DIANAAAA! You bring so much joy to our team. You are an amazing PM capable of wrangling even the craziest of projects. I know that if I want something done ASAP - you’re my gal!! And nobody sticks to process as well as you. But most importantly, you are such a positive light to our team. Nobody makes me laugh harder than you. You are the best hype squad - I love your energy and you always keep it real. You slay so hard with the content creation in the office. We are sooo lucky to have you on team Amex and you made Maker Days amazing. We appreciate all that you do today and every day!”
Chelsea Brill
Associate Director of Project Management
“DIANA!! Thank you for always bringing the best vibes along with diligence, team work, communication, and leadership!”
Grace Freeman
Strategy Director
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Delivering innovative solutions and seamless execution for high‑impact campaigns.

Delivering innovative solutions and seamless execution for high‑impact campaigns.