Project Overview
To support Verizon’s Ultimate Bundle promo pairing top-tier Samsung and Apple devices our team was tasked with delivering a suite of TV/OLV and social assets for a high-visibility launch tied to the close of Q2. The creative leaned into a “Summer World” concept, brought to life via AI-generated visuals, animation, and composited product imagery. This includes vibrant beaches, water slides, and sunny skies – an imaginative, playful universe that highlights the power of bundling and staying connected all summer long.
Value Added
- Aligned creative brief with Strategy, Creative, and Account teams to ensure the Ultimate Bundle message was clearly defined and consistently executed across all assets
- Oversaw end-to-end creative development, ensuring versioning logic and brand hierarchy were implemented for both Apple and Samsung variations
- Managed the creative review process across iterative rounds, balancing stakeholder feedback with production feasibility and timeline adherence
- Coordinated with production to ensure all design files are being updated in real time
Results
- Launched Verizon’s first dual-brand summer promo featuring both Apple and Samsung
- Delivered 12 high-impact video assets across TV and social, maximizing cross-platform reach
- Established a new creative standard for AI-enhanced visual storytelling in high-volume asset generation
- Reinforced Verizon’s value positioning with a fresh, vibrant, and future-forward campaign
Deliverable(s)
Client
Timeline
Project Overview
The goal of this :30 Ad was to educate existing Verizon customers that their Fios Home Internet services can move with them to their new address. The campaign ties into a larger BTL Movers effort, and the team was tasked with ensuring this creative leveraged the Movers campaign toolkit while maintaining a cohesive XCH (Cross-Channel) visual identity. This spot highlights flexible install times, the power of Fios TV on-the-go, and the reliable experience of the 100% fiber-optic network. The creative direction focused on evoking the chaos of moving while providing comfort in Verizon’s dependable service.
Value Added
- Led project lifecycle from creative development through final delivery
- Encouraged strategy and creative collaboration to apply the VHI Movers Toolkit accurately, ensuring the ad reflected both campaign-specific assets and Verizon’s XCH branding
- Managed timeline, budget, and balancing quick-turn deliverables and post-production deadlines
- Ensured legal, compliance, and brand mandatories were captured
Results
- Positioned Verizon as a convenient, reliable service provider even during major life transitions
- Aligned to larger Movers BTL campaign to provide a consistent customer journey across touchpoints
- Strengthened customer loyalty by highlighting value-added benefits like flexible installs and app-based TV streaming
- Delivered a polished, on-brand :30 spot that seamlessly integrates into Verizon’s digital and traditional marketing ecosystem
