Project 01
Project Overview
To support Verizon’s Ultimate Bundle promotion featuring Samsung and Apple devices, I led end-to-end delivery of 12 TV, OLV and social assets for a high-visibility Q2 launch. The campaign introduced a playful “Summer World” concept brought to life through AI-assisted visuals, animation and composited product imagery across vibrant beaches, waterslides and sunny skies.
I managed the integrated workflow from brief alignment through final delivery, coordinating strategy, account, creative and production teams across two brand variations. The work required ongoing versioning, stakeholder reviews, production feasibility checks and real-time file updates while maintaining consistent messaging, brand hierarchy and launch timing across every asset.
Value Added
- Served as the central project lead across client, account, strategy, creative and production teams, translating stakeholder feedback into clear priorities, owners and next steps.
- Built and managed the integrated timeline across 12 assets and two device variations, coordinating review rounds, dependencies, approvals and final delivery.
- Directed creative resource and bandwidth planning throughout development, adjusting support as priorities evolved and ensuring the appropriate teams were engaged at each stage.
- Partnered closely with production to manage versioning, product hierarchy, design updates, technical requirements and quality control through final asset delivery.
Results
- Delivered 12 TV, OLV and social assets supporting both Apple and Samsung product variations.
- Maintained a cohesive creative system across two device brands, multiple formats and iterative stakeholder feedback.
- Kept the Q2 launch on schedule while navigating evolving creative, production and versioning requirements.
- Supported a high-visibility summer promotion with a vibrant visual approach that connected Verizon’s bundle offering across channels.
Project 02
Project Overview
To support Verizon’s broader Movers campaign, I led end-to-end delivery of a :30 TV spot designed to educate existing customers that their Fios Home Internet service could move with them to a new address.
The creative brought calm and reassurance to the chaos of moving by highlighting flexible installation, Fios TV on the go and the reliability of Verizon’s 100% fiber-optic network. I managed the integrated workflow across client, account, strategy, creative, production and post-production teams, ensuring the TV spot aligned with the broader cross-channel Movers platform while meeting brand, legal, budget and delivery requirements.
Value Added
- Served as the central project lead across client, account, strategy, creative, production and post-production teams, translating stakeholder feedback into clear decisions, priorities and next steps.
- Built and managed the project timeline and budget from creative development through final delivery, coordinating review rounds, production milestones, legal approvals and post-production deadlines.
- Proactively identified and resolved risks related to quick-turn requests, stakeholder dependencies, toolkit requirements and final delivery timing.
- Maintained consistency across the TV spot and broader Movers campaign by aligning creative execution, messaging, brand hierarchy and legal requirements with Verizon’s cross-channel toolkit.
Results
- Delivered a polished, on-brand :30 TV spot within the approved timeline, budget and scope.
- Extended Verizon’s Movers platform into broadcast while maintaining consistency with the broader digital and below-the-line campaign.
- Clearly communicated the customer benefit that Fios service can move with customers during a major life transition.
- Maintained creative, legal and production accuracy through final asset delivery.
