Project Overview
A social-first campaign designed to show how Amex enhances experiences across travel, dining, and entertainment, aiming to build relevance with Gen Z and Millennial prospects. The creative featured swipe-through content with dynamic perspective shifts, letting viewers feel in control of their Amex-backed moments — delivering on the brand’s promise of “powerful backing” and showing what it means to live life #withAmex.
Value Added
- Monitored FEE & OOP budgets to prevent overages
- Daily comms with internal and external partners to track progress and resolve blockers
- Ensured concept alignment with brief and brand standards
- Partnered with legal and production for licenses and shoot logistics
- Reduced editing rounds via structured internal feedback processes
- Utilized annotation tools to streamline creative revisions
Results
- Increased brand consideration among NextGen audiences
- Reinforced Amex’s value in enhancing travel and entertainment moments
Deliverable(s)
Client
Timeline
Project Overview
A “Must See” content series for Amex Travel highlighting trending destinations and how Card Members can maximize their trips. This organic social campaign showcased curated itineraries across global cities, pairing travel inspiration with card benefits to elevate member experiences.
Value Added
- Managed multi-city timelines and creator coordination
- Monitored FEE & OOP budgets to prevent overages
- Daily comms with internal and external partners to track progress and resolve blockers
- Ensured concept alignment with brief and brand standards
- Partnered with legal and production for licenses and shoot logistics
- Reduced editing rounds via structured internal feedback processes
- Utilized annotation tools to streamline creative revisions
Results
- Increased traffic to Amex Travel’s website
- Boosted organic reach and Card Membership awareness
- Increased brand consideration among NextGen audiences
- Reinforced Amex’s value in enhancing travel and entertainment moments
