Garnier aimed to deepen consumer engagement by building a direct-to-consumer SMS experience. This initiative invited users to opt into receiving personalized text messages, including product recommendations, beauty tips, exclusive offers, and reminders. Garnier focuses on clean, effective, and sustainable personal care products. To support sign-ups, we also developed a mobile-first landing page that clearly communicated the program’s value and made the opt-in process seamless and compliant.

Value Added

• Oversaw creative development across SMS and landing page copy/design
  
• Worked closely with legal to ensure SMS compliance and opt-in language
  
• Managed internal and client team workflows for approvals and revisions
  
• Delivered under tight timelines while maintaining attention to brand voice and UX
  
• Provided quality assurance and strategic documentation for long-term scaling
  

Results

• Successfully launched a mobile-first CRM initiative
  
• Boosted sign-up rates through a clear and compelling landing page experience
  
• Developed a library of dynamic SMS messages that could be personalized by interest
  
• Laid the groundwork for future re-targeting and customer journey mapping