JPA Health partnered with Ascendis Pharma to develop a new content campaign centered on SKYTROFA and the real experiences of families affected by pediatric Growth Hormone Deficiency (pGHD). The campaign features both new and original Ascendis Ambassadors, highlighting their journeys as caregivers, their experience using the SKYTROFA Auto-Injector, and their support of other families navigating the pGHD diagnosis.

Additionally – on the ground event support was provided to ensure potential patients’ families have a place they can become familiar with the brand and the ambassadors. The content, including videos and photo assets, will be activated across Facebook ads, organic social media, the Ambassador website, and through on-the-ground presence at industry conferences.

Video Link

Value Added

• Oversaw all phases of production (pre-pro, shoot, and post)
• Ensured proper staffing, location assessment, equipment, and shoot-day logistics
• Managed production schedule, scripts, storyboards, shot list, and tracking tools
• Led onsite logistics and coordination between creative team, client, and talent
• Collaborated with legal/compliance to ensure content accuracy and regulatory alignment

Results 

• Videos and photography assets to be integrated across multiple digital platforms
• Human-centered storytelling to build connection, relatability, and trust within the pGHD caregiver community
• Visual content designed to drive engagement, educate, and inspire families impacted by growth hormone disorders
• Enhanced brand visibility and SKYTROFA awareness at conferences and through digital media