To support the launch of the Samsung Galaxy S25 we delivered a multi-platform campaign with the goal in mind to drive awareness for Verizon’s trade-in offer, highlighting that customers can trade in any phone—in any condition—and get the latest Galaxy device plus a watch or tablet.

The creative concept captured the chaotic yet humorous energy of a crowded airport, with old, broken phones causing travel delays—until our hero effortlessly checks in using her new Galaxy S25 powered by AI. This moment of ease and innovation aligned perfectly with our campaign’s key benefit: Verizon makes the upgrade process seamless.

Value Added

• Managed internal workflows for strategy, creative, production, and account teams—resourcing up to two creative pairs and one designer during the concepting phase
• Ensured all assets met media spec requirements for TikTok, Meta, Snapchat, and Reddit—including in-feed, story, and top-feed formats
• Took initiative to QC all designs for spelling errors and or violation of brand guidelines due to tight timing

Results

• Supported one of Verizon’s biggest Q1 hero moments, launching the year’s first major flagship device
• Drove awareness of the GTI platform via a culturally relevant, humor-driven visual narrative
• Positioned Verizon and Samsung as leaders in AI-powered device innovation and seamless upgrade experiences